Welcome to the Philanthrosoft Trademark and Brand Guidelines. This document outlines the proper use of our trademarks, logos, and brand elements to ensure consistency and legal compliance in all communications and representations of Philanthrosoft.
Philanthrosoft's trademarks and brand assets are valuable intellectual property. Proper use of these assets strengthens our brand identity and protects our legal rights.
2. Trademark Policy
Philanthrosoft's trademarks, including the Philanthrosoft name, logo, and other brand identifiers, represent our company’s reputation and quality.
2.1 Registered and Pending Trademarks
The following are registered or pending trademarks of Philanthrosoft:
Philanthrosoft® (wordmark)
Philanthrosoft Logo (symbol and logotype)
2.2 Proper Trademark Usage
To maintain the integrity of Philanthrosoft’s trademarks:
Always use the trademark as an adjective, never as a noun or verb (e.g., "Philanthrosoft technology" rather than "Philanthrosoft").
Do not alter, abbreviate, or translate the trademark.
Use the appropriate trademark symbol (® or ™) in the first and most prominent use.
Do not create variations, translations, or abbreviations of the trademark.
Do not use Philanthrosoft trademarks in any misleading, derogatory, or defamatory manner.
2.3 Unauthorized Usage
The following are prohibited without explicit permission from Philanthrosoft:
Incorporating Philanthrosoft’s trademarks in domain names, business names, or product names.
Using logos or branding similar to Philanthrosoft that may cause confusion.
Altering the Philanthrosoft trademarks in any way.
Using Philanthrosoft’s trademarks in advertising, promotional materials, or merchandise without approval.
3. Logo Usage Guidelines
Philanthrosoft’s logo is a key representation of our brand and must be used consistently and correctly.
3.1 Logo Variations
Primary Logo: Consists of the Philanthrosoft wordmark and symbol.
Monochrome Logo: A black-and-white version for specific use cases.
Reversed Logo: A white version for dark backgrounds.
3.2 Logo Usage Rules
Maintain clear space around the logo, at least the height of the "P" in Philanthrosoft.
Do not modify, distort, or alter the logo’s proportions.
Do not apply effects, shadows, or unapproved colors to the logo.
Do not use the logo on cluttered or visually competitive backgrounds.
4. Color Palette
The brand’s color scheme should remain consistent across all platforms and materials:
Primary Colors:
Dark Purple (#201633) – Used for text and main brand elements.
Vibrant Purple (#7A00C1) – Used in the logo accent and play button.
Secondary Colors:
Light Purple (#B085F5) – Can be used in backgrounds or UI elements.
Gray (#D9D9D9) – For neutral supporting elements.
White (#FFFFFF) – Background and contrast elements.
5. Typography
Maintaining consistency in typography enhances brand recognition and professionalism.
Primary Typeface:
Font: Roboto (Regular, Medium, Bold)
Usage: Used in headings, subheadings, and main website text.
Secondary Typeface:
Open Sans (for web and UI elements)
Text Guidelines:
Headings should be bold and easily readable.
Body text should be regular weight for clarity.
Maintain ample spacing and contrast for readability.
6. Brand Voice & Messaging
Tone:
Professional, but friendly and approachable.
Clear and concise with an emphasis on innovation and impact.
Solution-focused, highlighting technology’s role in empowering nonprofits.
Key Messaging:
"Empowering Nonprofits Through Technology."
"Maximizing Social Impact with Innovative Solutions."
"Your Technology Partner for a Better World."
7. Third-Party Use of Philanthrosoft Trademarks
If you are a partner, vendor, or third party and wish to use Philanthrosoft’s trademarks, you must:
Obtain written approval from Philanthrosoft’s legal team.
Follow all brand guidelines as outlined in this document.
Not imply any endorsement or partnership without authorization.
8. Legal Enforcement
Philanthrosoft actively monitors and enforces its trademark rights. Unauthorized use may result in legal action. If you become aware of misuse, please contact legal@philanthrosoft.com.
9. Contact Information
For inquiries regarding trademark usage, licensing, or permissions, please reach out to:
Philanthrosoft Legal Team
Email: legal@philanthrosoft.org
Website: www.philanthrosoft.com/brandusagepolicy
By following these guidelines, Philanthrosoft ensures a strong, cohesive, and recognizable brand identity across all channels and touch points. This document is subject to updates and modifications. Compliance is required for all stakeholders and partners.